SEA2SEE x OPTIC 2000 – The seastainable, award-winning collaboration continues

Sea2see is proud to announce the renewal of its collaboration with the French optical retailer Optic 2000. This marks the continuation of the exclusive collection in 1200 shops across France and Switzerland. Designed and developed exclusively for the chain, the award-winning Optic 2000 x Sea2see line – is produced in 100% Sea2see recycled marine plastic waste and is 100% made in Italy, to the highest standards of quality and finish with exceptional stylish colorations.

With the renewal of this partnership, Optic 2000 furthers its commitment to raising awareness about sustainability and making efforts to protect the environment. The chain was recently awarded the 'Responsible Purchasing Initiative' prize at the R Awards 2020 for the Optic 2000 x Sea2see exclusive range. The R Awards are an initiative by Club Generation Responsible a companies for their initiatives in favour of sustainable development.

The voice of this collaboration is Maud Le Car, a professional surfer, model and ocean lover. Through this campaign and an optimistic vision, Maud talks about ocean pollution and plastic waste on beaches from her own experience as a surfer. Last year, this campaign was awarded the Top/Com Grands Prix Consumer 2020 in the 'Communication Strategy' category.

François van den Abeele, Founder of Sea2see: “Our fruitful partnership with Optic 2000 is ongoing – Optic 2000 has fully committed to our sustainable endeavour and the opportunity to raise greater awareness about ocean pollution. They continue to roll out engaging high-profile advertising with the endorsement of professional surfer Maud Le Car, an influencer who has a real passion for the natural beauty of the ocean and who understands our ecological values and commitment to sustainable actions and change.”